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Powersports Business
Pied Piper reveals brand's service phone call effectiveness
July 2023
Pied Piper has shared the results of its Service Telephone Effectiveness (STE) Study, which measured the efficiency and quality of service telephone calls from a customer's objective to quickly and easily set up a service appointment. Harley-Davidson was ranked first of 26 powersports brands. Following Harley-Davidson in the rankings were Polaris Off-Road, BMW and Indian Motorcycle.
"Powersports customers soon decide whether their service experience is a reason to keep their product or get rid of it," says Fran O'Hagan, CEO of Pied Piper. "Customers who find scheduling a service appointment difficult vote with their feet by moving to another dealership or independent shop, or postponing service."
