PSI® Omnichannel Fact-Based Mystery Shopping®
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Powersports Business
National Study Measures Industry's Sales Force
April 2008
Company evaluates retail shopping experiences from more than 800 dealerships across the United States. Motorcycle dealership sales personnel are more likely to determine a shopper's price range and ask how a vehicle will be used and by whom. On the other hand, they're less likely to mention product features unique from the competition and provide compelling reasons why a consumer should buy now.
