Measure, Report and ImprovePSI® Omnichannel Fact-Based Mystery Shopping®
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Powersports Business
Don't talk your customers out of buying
July 2011
If your salespeople are having trouble turning shoppers into buyers, find out if the salespeople are talking customers out of buying. No salesperson would turn away customers on purpose, but by skipping the “fact-finding” step of the sales process, a salesperson may end up making customers less likely to buy.
What attracted the customer to your dealership, and why are they interested in that particular motorcycle? Armed with an answer to those questions (as well as some other probing questions, too, hopefully) the salesperson can tailor his or her customer interaction to help build trust and value and help confirm and support the idea the customer already has: to buy a motorcycle.
What attracted the customer to your dealership, and why are they interested in that particular motorcycle? Armed with an answer to those questions (as well as some other probing questions, too, hopefully) the salesperson can tailor his or her customer interaction to help build trust and value and help confirm and support the idea the customer already has: to buy a motorcycle.
