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New Jersey Star Ledger Ann M. Job - Wheel Woman: The customer satisfaction guessing game

New Jersey Star Ledger
Ann M. Job - Wheel Woman: The customer satisfaction guessing game

August 2007

Last week a new survey debuted attempting to gauge how satisfied car-shopping consumers are when they visit various dealerships. The report by Pied Piper Management is new and surveyed shoppers, not necessarily buyers, at some 1,600 dealerships. Pied Piper dug up some intriguing tidbits.

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Tags: automotiveautomotive secret shoppingbenchmarkingcar buyerscustomer loyaltydealershipdealership experiencedealership responsivenessFran O'HaganJaguarLand RoverLexusMercedes-Benzsales effectivenesssales processWard's Auto

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