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Ducati Dealers Ranked Highest in 2014 Pied Piper Study
May 2014
Ducati dealerships returned to the top rank in the newly released 2014 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study. The last time Ducati dealerships were top-ranked was 2009. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success.
Harley-Davidson was ranked second, with a PSI score identical to the brand's 2013 score, which led the industry last year. Bombardier's Can-Am brand was included in the study for the first time, debuting with a third-place ranking. Industry-wide performance improved substantially from 2013 to 2014, with twelve of seventeen motorcycle brands achieving higher scores.
Either Ducati or Harley-Davidson dealerships led all other brands in one-half of the study's measured sales activities.
Harley-Davidson was ranked second, with a PSI score identical to the brand's 2013 score, which led the industry last year. Bombardier's Can-Am brand was included in the study for the first time, debuting with a third-place ranking. Industry-wide performance improved substantially from 2013 to 2014, with twelve of seventeen motorcycle brands achieving higher scores.
Either Ducati or Harley-Davidson dealerships led all other brands in one-half of the study's measured sales activities.
