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Motor Trend Mercedes Dealers Ranked Highest, Secret Shopper Survey Finds

Motor Trend
Mercedes Dealers Ranked Highest, Secret Shopper Survey Finds

July 2011

When it comes to the car buying process, the car pretty much does all the work, pulling in buyers with its impressive MPGs, like the Chevrolet Cruze or Ford Fiesta, or making them drool with offerings of the turbo inline 6 in the BMW 1M. Even completely new and fresh designs like the Kia Soul and completely redesigned models like the Hyundai Elantra are enough to entice buyers— all that's left is to seal the deal. But which dealerships leave customers the most satisfied?

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Tags: automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Fran O'Hagan Mercedes-Benz Mini Motor Trend Ram sales effectiveness sales process Toyota

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