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Media Post Automakers Internet Efforts Lag In-Person Customer Svc.

Media Post
Automakers Internet Efforts Lag In-Person Customer Svc.

March 2011

Lexus, Honda and Toyota dealerships ranked highest in a newly released Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness study, which measures dealership responsiveness to customer inquiries over the internet. But industry wide, dealers' internet efforts lag their in-person customer service.

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