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Green Car Reports
Study: EV startup brands aren't doing well in connecting with prospective customers
August 2022
Startup EV brands Tesla, Lucid, Rivian, and Polestar have touted desirable products and a direct-sales business model that avoids dealership hassles. But they may not be connecting as well with prospective customers as traditional luxury brands, according to a recent study from consultancy Pied Piper.
In a ranking of 25 brands, Rivian came in last place, with Polestar and Lucid just ahead. Tesla was ranked 21st. Established luxury brands selling mostly gasoline vehicles—Cadillac, Infiniti, and Mercedes-Benz—took the top three spots.
