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Digital Dealer
How Auto Dealerships Rank By Website Response Rate
March 2024
Infiniti came out on top in a recent survey of responsiveness to customer internet leads coming though dealership websites.
The survey— 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE) Study—measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar.
The study is based on Pied Piper’s mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, and providing a customer name, email address and local telephone number. Pied Piper then evaluated how the dealerships responded by email, telephone, and text message over the next 24 hours.
