Recent Press

Dealer Lab is a joint venture between Dealernews and PowerHouse Dealer Services, s consulting firm run by former dealer, Bill Shenk. Bill took over management in July 2009 of two underperforming Florida dealerships, and Dealer Lab reports his efforts to turn the two dealerships around. Pied Piper PSI “mystery shopping” is being used to measure how effectively the two dealerships sell, and to diagnose needed changes in sales behavior. This first article shares findings from a baseline round of PSI evaluations, which showed that while both dealerships performed well above the U.S. motorcycle industry average, both still had room for improvement.