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Dealernews When Sales Drops the Ball: Dealer personnel ask for the sale less than half the time, say secret shoppers dispatched by research firm

Dealernews
When Sales Drops the Ball: Dealer personnel ask for the sale less than half the time, say secret shoppers dispatched by research firm

May 2008

Motorcycle dealer salespeople ask for the sale only 45% of the time. What’s even worse is that they ask for a customer’s contact information only 38 percent of the time. So say the results of a second annual study by Pied Piper Management Company.

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