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Ducati, H-D top 2015 Pied Piper Index, KTM, Aprilia make gains
May 2015
MONTEREY, Calif. - Ducati dealers remain the top ranked brand in Pied Piper's newly released Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study.
The study measures dealership treatment of motorcycle shoppers, with rankings by brand determined by Pied Piper's PSI process that ties "mystery shopping" measurements and scoring to industry sales success.
This is the ninth consecutive year that Ducati and Harley-Davidson dealers were ranked either first, second or third by customers. All of the top five brands for 2015—Ducati, Harley-Davidson, Victory, Triumph and BMW—improved their scores from the 2014 study.
In fact, 13 of 17 brands surveyed improved their performance, resulting in the highest industry average PSI score in the nine years that Pied Piper has been benchmarking this performance. Brands showing the greatest overall improvement between the 2014 and 2015 studies were Aprilia, KTM and BMW. Brands declining during this same period were Can-Am, Indian and Yamaha STAR.
The study measures dealership treatment of motorcycle shoppers, with rankings by brand determined by Pied Piper's PSI process that ties "mystery shopping" measurements and scoring to industry sales success.
This is the ninth consecutive year that Ducati and Harley-Davidson dealers were ranked either first, second or third by customers. All of the top five brands for 2015—Ducati, Harley-Davidson, Victory, Triumph and BMW—improved their scores from the 2014 study.
In fact, 13 of 17 brands surveyed improved their performance, resulting in the highest industry average PSI score in the nine years that Pied Piper has been benchmarking this performance. Brands showing the greatest overall improvement between the 2014 and 2015 studies were Aprilia, KTM and BMW. Brands declining during this same period were Can-Am, Indian and Yamaha STAR.
