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Victory Motorcycles maintains No. 1 ranking in Pied Piper study
May 2011
Victory Motorcycle has again earned the top spot in the Pied Piper Prospect Satisfaction Index (PSI) U.S. Benchmarking Study. Victory is followed by Harley-Davidson in second place, and Ducati and Triumph, which tied for third, with BMW and Yamaha rounding out the top five spots. According to the report, all of these brands scored above the industry average.
The independent Pied Piper PSI study employed 1,967 anonymous “mystery shoppers” to visit motorcycle dealerships across the nation in order to “measure how effectively each brand's dealerships helped motorcycle shoppers become motorcycle buyers,” according to Pied Piper. The study is now in its fifth year.
The independent Pied Piper PSI study employed 1,967 anonymous “mystery shoppers” to visit motorcycle dealerships across the nation in order to “measure how effectively each brand's dealerships helped motorcycle shoppers become motorcycle buyers,” according to Pied Piper. The study is now in its fifth year.
