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Automotive News TV Mystery Shoppers: Benz Wins

Automotive News TV
Mystery Shoppers: Benz Wins

July 2010

Mercedes ranked number one—just above Lexus—in the 2010 Pied Piper Prospect Satisfaction Index. The results come from more than 3,600 anonymous mystery shoppers nationwide.

Tags: automotiveAutomotive Newsautomotive secret shoppingbenchmarkingcar buyerscustomer loyaltydealershipdealership experiencedealership responsivenessFran O'HaganJaguarLand RoverLexusMercedes-Benzsales effectivenesssales process

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