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Automotive News First Shift Online Secret Shoppers: Dealers Fail On-Line Test

Automotive News First Shift
Online Secret Shoppers: Dealers Fail On-Line Test

March 2012

Lexus, Infiniti and Acura ranked highest in Pied Piper's annual study to measure dealership responsiveness to buyers' questions over the internet.

Tags: benchmarking car dealership customer loyalty dealership facility audits dealership ratings dealership responsiveness internet lead response internet mystery shopping sales effectiveness sales processauto responder

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