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Recent Press - Sales Effectiveness (Page 21)
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Media Post’s Marketing Daily
Harley-Davidson Ranks as Showroom Brand Leader
February 2007
HARLEY-DAVIDSON AND DUCATI, BMW, SUZUKI and Victory may be worlds apart in terms of the motorcycles they sell, but a new study suggests they have something in common: if their prospects didn't leave a showroom with a motorcycle, there's a good chance they left feeling good about the experience and the brand. Read More >
Harley-Davidson Dealerships Ranked Highest by 2007 Pied Piper Prospect Satisfaction Index
First-ever motorcycle industry benchmarking study identifies why customers stay – or walk away
February 2007
Harley-Davidson dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index Motorcycle Industry Study, which measured how shoppers are treated at retail locations. The study is the first of its kind to provide actionable insights on the hot buttons that turn shoppers into buyers. Read More >
PowerSports Business
Guest Column: Turning a prospect into a customer
January 2007
The U.S. motorcycle industry is all about fun, freedom and a completely discretionary purchase. So why doesn’t a customer’s motorcycle-buying experience reflect the fact that the dealership needs the customer far more than the customer needs the motorcycle? Read More >
