Recent Press - Dealership Responsiveness (Page 23)

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PowerSports Business Guest Column: Turning a prospect into a customer

PowerSports Business
Guest Column: Turning a prospect into a customer

January 2007

The U.S. motorcycle industry is all about fun, freedom and a completely discretionary purchase. So why doesn’t a customer’s motorcycle-buying experience reflect the fact that the dealership needs the customer far more than the customer needs the motorcycle? Read More >

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Printed: April 28, 2024

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