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Recent Press - Dealership Ratings (Page 5)

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Wards Dealer Business Whodunnit the Best? Mystery shoppers test dealership sales skills by brand

Wards Dealer Business
Whodunnit the Best? Mystery shoppers test dealership sales skills by brand

August 2011

Mystery shoppers gauge things that are important to making a sale, but not necessarily of interest to customers at the particular time. “A customer in a dealership is thinking about price and trade value, not whether the salesperson addressed specific features, asked for the sale or followed the sales steps,” said Fran O'Hagan, President & CEO of Pied Piper Management Company LLC. “Those are not what the customer focuses on, but they are what ... Read More >

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Tags: benchmarking car dealership customer loyalty dealership facility audits dealership ratings dealership responsiveness internet lead response internet mystery shopping sales effectiveness sales process auto responder
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