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Recent Press - Mercedes-Benz (Page 12)

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Monterey County Herald Shoppers rate Acura, Land Rover, Saturn dealers tops

Monterey County Herald
Shoppers rate Acura, Land Rover, Saturn dealers tops

July 2007

In an innovative study that evaluates how well car shoppers — not buyers — are treated in showrooms, Acura, Land Rover and Saturn dealers came out on top. Read More >

» View PDF of Article (504.5 KB) PDF Document

Tags: automotive automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Fran O'Hagan Jaguar Land Rover Lexus Mercedes-Benz Monterey County Herald sales effectiveness sales process
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