Automotive Evaluations

It's your job to boost car sales, increase market share, build customer loyalty, grow profitability and do all you possibly can to ensure success. Every dealership depends on general managers, sales managers, service managers, internet managers and others to drive up close rates and increase profits. Whether you work for a manufacturer, a national dealer group or a dealership, and whether you are responsible for the entire dealership, sales or service, you need to establish a permanent edge that always keeps you ahead of the competition. Welcome to the Pied Piper Prospect Satisfaction Index® (PSI®).

Automotive Mystery Shopping Solved

While the concept of secret shoppers isn't new, the Pied Piper Prospect Satisfaction Index is new, unique and patent-pending. Best of all, PSI was designed specifically for the motor vehicle industry, and automobile sales is the largest part of the industry.

Traditional, "commodity" mystery shopping has been around for 50+ years and is used interchangeably for fast food, retail clothing stores and gas stations. Applying the guesses and opinions of traditional "commodity" mystery shopping to the car business causes serious problems. PSI uses mystery shoppers, but only as "actors" who report factually whether specific behaviors occur; and only those behaviors identified factually by the PSI process to turn car shoppers into car buyers. The results are solid measurements of the effectiveness of your dealership staff and sales or service process. These facts allow you to focus on what works and what does not work on the sales floor, or over the phone or internet. PSI also provides best-practices reporting for comparison with same-brand dealerships across the country.

Regardless of your position in the automotive industry, our field-proven process offers these invaluable benefits:

• Measurably improved car sales
• Strong increase in market share
• Solid increase in profits
• Improved automotive customer experience
• Consistent increase in customer loyalty

"We've built a process at our 19 dealerships and 35 brands around Pied Piper's mystery shop results. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided." – SVP Dealer Group

Our Powerful PSI Program

Unlike other services that gather opinions for general feedback, we built PSI's powerful program on objective evaluations. Our car dealer mystery shoppers interact with your sales force on the floor, speak with them over the phone and interface with your online dealership services. In-person and digital experiences are outlined in easy-to-understand reports identifying more than 50 key elements in your sales process as well as service telephone. We deliver your PSI results via email with detailed information that you can put to work right away, and we activate your access to online benchmarking that averages your last six evaluations and compares your performance to other same-brand dealers nationwide.

Our Objective Reporting Advantage

A one-time assessment by a single mystery shopper doesn't tell you very much. Multiple Shopper Evaluation Reports are combined to generate a Performance Dashboard based on multiple visits to your dealership over several months. We employ experienced, well-compensated anonymous shoppers who ask the right questions and provide fact-based feedback. This quantitative approach ensures an objective analysis that delivers the detailed information you need to improve your sales process and increase profitability. You can access and track PSI evaluations any time from any device across any platform.

Why Choose Pied Piper

You don't have to select PSI because it seems like a good idea. Select it because it works. PSI has a proven, ten-year track record driving success for manufacturers, national dealer groups and individual dealerships. We offer an innovative approach to boosting car sales and improving automotive customer satisfaction. When you put PSI to work to improve your sales performance and effectiveness, you bring years of inside-industry experience on board. We don't believe in simply being satisfied with our leadership role in this unique field. We constantly work behind the scenes to increase the scope of our evaluation reporting and fine-tune the results of PSI.

It's our job to help you empower your sales force and fine-tune the approach used by your service writers, and increase profits to make sure that you enjoy the success you deserve. Our Pied Piper Prospect Satisfaction Index is a proven tool that puts hard data at your service. We've impressed manufacturer employees, dealer principals, general managers, sales managers and service managers for more than 10 years with our patent-pending process, and we're ready to do the same for you. Contact us today and let us help you exceed your objectives.