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Ducati Gains Market Share In United States
New Dealership Openings and Highest Ranking in Prospect Satisfaction Index(R) Contribute to Company Success Nationwide
Cupertino, Calif. (May 20, 2009) – Ducati North America is delighted to announce a significant boost in market share across the United States for the first quarter of 2009. Despite adverse market conditions and a drying up of consumer credit, Ducati is attracting a bigger share of the market than ever before.
"Ducati has come a long way in the last couple of years,” said Michael Lock CEO of Ducati North America. “We have introduced business improvements, developed market leading bikes, dominated international road racing and are very focused on the needs of our growing customer base. All of these factors have greatly contributed to our growing sales and market share success across the U.S."
Ducati's commitment to exceptional customer service is evidenced by Ducati's dealer network nabbing the top spot in the 2009 Pied Piper Prospect Satisfaction Index(R) (PSI) U.S. Motorcycle Industry Study. Over the last three years, Ducati dealers consistently improved their customer interaction and dealership experience and now lead all brands in overall satisfaction.
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