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Recent Press - RV buyers

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RV Business Study Gauges Retail Experience for Shoppers of Class A Coaches

RV Business
Study Gauges Retail Experience for Shoppers of Class A Coaches

August 2008

Winnebago Itasca Ranked Highest in 2008 Pied Piper Prospect Satisfaction Index Citing Anonymous Evaluations at 583 RV Dealerships Across U.S.

» View PDF of Article (1.17 MB) PDF Document



Press Release: 2008 Pied Piper PSI® U.S. RV Industry (Class A) Study Winnebago’s Itasca Brand Dealerships Achieve Highest Ranking

Press Release: 2008 Pied Piper PSI® U.S. RV Industry (Class A) Study
Winnebago’s Itasca Brand Dealerships Achieve Highest Ranking

June 2008

Winnebago's Itasca brand RV dealerships ranked highest in the newly released 2008 Pied Piper Prospect Satisfaction Index® RV Industry (Class A) Study, which reported rankings by brand, as well as measurement and benchmarking of 50+ different aspects of the RV sales process.

Unique among U.S. motor vehicle industries is the fact that most RV dealerships carry multiple RV brands, often with more focus on product offerings than on the brands themselves. The study reported that salespeople for some RV brands try to 'flip' more than half of their shoppers from the brand they requested to an alternative product favored by the dealership.

Telephone and Internet/Email Response also Measured. The 2008 study marked the first time that we measured not only a shopper's experience at the dealership, but also a shopper's experience contacting the dealership separately by telephone and by internet or email. See the press release for some of the findings.

» View PDF of Article (163.5 KB) PDF Document



RV Business RV Study Gauges Retail Experience for 'A' Brands

RV Business
RV Study Gauges Retail Experience for 'A' Brands

June 2008

Winnebago’s Itasca brand RV dealerships ranked highest in the newly released 2008 Pied Piper Prospect Satisfaction Index U.S. RV Industry Class A Study, one of a series of annual national benchmarking studies which measure how consumers are treated when shopping for a new car, motorcycle, RV or boat.

» View PDF of Article (529.9 KB) PDF Document



RV Business New Service Keys on Consumer Class A Shopping Experience

RV Business
New Service Keys on Consumer Class A Shopping Experience

September 2007

The Pied Piper Prospect Satisfaction Index allows RV manufacturers and RV dealers to order evaluations of dealerships to see how the performance of their salespeople compares to the RV industry national average, and to the national average of other same brand dealerships.

» View PDF of Article (1.57 MB) PDF Document



MotorHome Magazine New Study Measures RV Buyer Treatment

MotorHome Magazine
New Study Measures RV Buyer Treatment

August 2007

Monaco RV dealerships ranked highest in the newly released "2007 Pied Piper Prospect Satisfaction Index RV Industry Study," which measured how shoppers are treated at retail locations that sell Class A motorhomes. The independent study uses the patent-pending Pied Piper PSI process to evaluate and benchmark shopping experience and salesmanship effectiveness, and provide actionable insights on the hot buttons that turn shoppers into buyers.

» View PDF of Article (250.4 KB) PDF Document



RV Business Study Rates ‘A’ Brand Dealers with Consumers

RV Business
Study Rates ‘A’ Brand Dealers with Consumers

July 2007

Monaco brand dealers were ranked highest in a newly released study gauging how shoppers are treated at retail locations that sell Class A motorhomes.

» View PDF of Article (341 KB) PDF Document



Monaco RV Dealerships Ranked highest by 2007 Pied Piper Prospect Satisfaction Index RV industry benchmarking study identifies why customers stay – or walk away

Monaco RV Dealerships Ranked highest by 2007 Pied Piper Prospect Satisfaction Index
RV industry benchmarking study identifies why customers stay – or walk away

July 2007

Patent-pending Pied Piper PSI process used to evaluate and benchmark RV industry shopping experience and salesmanship effectiveness, and provide actionable insights to turn more shoppers into buyers.

» View PDF of Article (144.3 KB) PDF Document