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Recent Press - Monterey County Herald

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Monterey County Herald Shoppers rate Acura, Land Rover, Saturn dealers tops

Monterey County Herald
Shoppers rate Acura, Land Rover, Saturn dealers tops

July 2007

In an innovative study that evaluates how well car shoppers — not buyers — are treated in showrooms, Acura, Land Rover and Saturn dealers came out on top.

» View PDF of Article (504.5 KB) PDF Document

Tags: automotiveautomotive mystery shoppersautomotive mystery shoppingautomotive secret shoppingbenchmarkingcar buyerscustomer loyaltydealershipdealership experiencedealership responsivenessFran O'HaganJaguarLand RoverLexusMercedes-BenzMonterey County Heraldsales effectivenesssales process
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