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LA Times
Acura tops survey of dealer service

July 2007

Honda Motor Co.'s luxury Acura division topped a consumer satisfaction survey intended to measure how well U.S. car shoppers felt they were treated in dealer showrooms whether or not they bought a vehicle on the spot.

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Tags: automotive automotive mystery shoppers automotive mystery shopping automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Fran O'Hagan Jaguar La Times Land Rover Lexus Mercedes-Benz sales effectiveness sales process

L.A. Times
“I want to wait,” most buyers say

February 2007

The results of the 2007 Pied Piper Prospect Satisfaction Index Motorcycle Industry Study came out Feb. 5 showing what dealers had the best success rates at turning shoppers into buyers and why.

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Tags: benchmarking customer loyalty dealership dealership experience dealership responsiveness Ducati Fran O'Hagan Harley-Davidson LA Times motorcycle motorcycle buyers motorcycle mystery shoppers motorcycle mystery shopping motorcycle secret shopping sales effectiveness sales process Victory motorcycles

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