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Recent Press - Detroit News

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The Detroit News Car shoppers rate stores: Survey shows luxury brand dealers give customers best treatment

The Detroit News
Car shoppers rate stores: Survey shows luxury brand dealers give customers best treatment

July 2007

Dealers selling Honda Motor Co.’s premium Acura vehicles won the highest marks from car shoppers in a recent survey, followed by Land Rover, Saturn, Jaguar and Volkswagen stores.

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Tags: automotiveautomotive mystery shoppersautomotive mystery shoppingautomotive secret shoppingbenchmarkingcar buyerscustomer loyaltydealershipdealership experiencedealership responsivenessDetroit NewsFran O'HaganJaguarLand RoverLexusMercedes-Benzsales effectivenesssales process
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