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Press Release: 2011 Pied Piper PSI(R) Internet Lead Effectiveness(™) Benchmarking Study (U.S. Auto Industry)
Lexus, Honda, Toyota Dealerships Top Ranked for Internet Lead Effectiveness
Industrywide: 36% of customer internet inquiries remain unanswered after 24 hours
Lexus, Honda and Toyota dealerships ranked highest in a newly released Pied Piper Prospect Satisfaction Index(R) (PSI(R)) Internet Lead Effectiveness(™) Benchmarking Study to measure dealership responsiveness to customer inquiries over the internet.
The study measured average dealership performance for all major U.S. automotive brands, showing a wide variety in performance by brand.
Pied Piper conducted the study as an independent benchmarking service to its Internet Lead Effectiveness clients, who receive monthly internet "mystery shops" to measure and improve dealership response to internet inquiries.
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America's Best Car Brands: Toyota, Ford and Honda top the list of best-loved car companies.
Toyota is among the best-loved car brands in America, according to our analysis, joining a couple of domestics brands--Ford and Chevrolet--in a race to the top.
To compile our list of America's Best Car Brands, we looked at data from Consumer Reports that rated each brand based on safety, quality, value, performance, design/style, technology/innovation and environmental friendliness. We also considered scores from the 2010 Pied Piper Prospect Satisfaction Index U.S. Auto Industry Study, a national benchmarking study that uses mystery shoppers to measure and compare how consumers are treated at car dealerships.
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Press Release: 2010 Pied Piper PSI U.S. Auto Industry Benchmarking Study
Mercedes-Benz dealers achieve highest ranking; Detroit brand dealers most improved
Mercedes-Benz dealerships ranked highest in the newly released 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study, one of a series of unique national benchmarking studies using ?mystery shoppers? to measure and compare how consumers are treated when shopping.
Detroit brands led the way in 2010 for most improvement, with Ford, Lincoln and Chevrolet scoring above the industry average for the first time since PSI auto industry benchmarking began four years ago.
The independent study sent 3,658 hired anonymous ?mystery shoppers? into auto dealerships nationwide, then used the patent-pending PSI process to compile the results into an accurate measurement of how each brand?s dealerships treat car shoppers.
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