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Autoblog.com REPORT: Acura dealers treat customers best whether or not they buy

Autoblog.com
REPORT: Acura dealers treat customers best whether or not they buy

July 2007

Consulting firm Pied Piper surveyed customers at 1,592 dealerships to show what we already knew, that not all dealer experiences are created equal. The survey covered the customer service regardless of whether or not the perspective buyer actually purchased a vehicle.

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Tags: Autoblog.comautomotiveautomotive mystery shoppersautomotive mystery shoppingautomotive secret shoppingbenchmarkingcar buyerscustomer loyaltydealershipdealership experiencedealership responsivenessFran O'HaganJaguarLand RoverLexusMercedes-Benzsales effectivenesssales process
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