Recent Press - Auto Remarketing

Napleton Auto Group ranked as the dealer group most responsive to Internet leads, according to research by Pied Piper. The 2023 Pied Piper PSI Internet Lead Effectiveness Study showed Napleton at the top of the list for the second consecutive year, ahead of Penske Automotive Group and Herb Chambers Auto Group, which tied for second. Napleton's average score of 83 out of 100 was a nine-point improvement over the 2022 study. The study of 17 ... Read More >

When it comes to making it easy for consumers to schedule service appointments by phone, some dealer groups, apparently, do it better than others. On Monday, Pied Piper released the results of its 2023 PSI Service Telephone Effectiveness Study, which examined the 17 largest auto dealer groups for how easily consumers can call to set up a service appointment. Topping the list was Group 1 Automotive, which had an overall Service Telephone ... Read More >

Electric vehicle technologies are often new to many customers visiting an auto dealership, so the salesperson must also be able to introduce and explain the operation of EVs and the features and benefits of EV technology, such as understanding garage-charging options, according to Pied Piper Management Co. Success selling EVs depends on many of the same salesperson behaviors that customers find helpful when shopping for traditional automobiles, ... Read More >

If a recent study is any indication, consumers are more pleased with the way they have been treaded by dealers than they were just one year ago. Read More >