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Powersports Business Study: Consumers expect online reply in 30 minutes

Powersports Business
Study: Consumers expect online reply in 30 minutes

June 2013

Pied Piper releases first Internet study in five years In addition to the annual Prospect Satisfaction Index ratings, Pied Piper Management Company, LLC, also released its first Internet Lead Effectiveness (ILE) study since 2008. For that, the company tested 19 different criteria, related to which dealerships responded to online inquires within 24 hours. “The way we approach this is exercise the same way the customer would approach this,” Pied ... Read More >

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Tags: benchmarking customer loyalty dealership experience dealership facility dealership responsiveness Fran O'Hagan motorcycle buyers motorcycle internet mystery shopping motorcycle mystery shoppers motorcycle mystery shopping motorcycle secret shopping sales effectiveness sales process Powersports Business
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