Recent Press - Dealership Mystery Shoppers

View all articles or select industry below:

All    Automotive    Powersports/UTV    Ag, RV, Other    RSS Feed

Automotive News Rethinking Scion

Automotive News
Rethinking Scion

May 2011

According to mystery-shopping consultancy Pied Piper of Monterey, Calif., although Toyota's sales practices are near the industry average, Scion's are the third-worst. Scion trailed other youth-oriented brands such as Volkswagen, Kia and Mazda mostly because the brand's low-pressure sales techniques don't give customers a reason to buy now or return for a future visit. Scion salespeople fared well in product knowledge, not overselling, and having ... Read More >

» View PDF of Article (1.66 MB) PDF Document

Site Navigation
Printed: April 24, 2024

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.