Recent Press - Mark Mooney

Turning all those lookers and shoppers into buyers is, in retail, the “holy grail” of topics. We send our managers and sales folks to workshops and seminars looking for answers. We test the waters, view the landscape, and hope that just over the horizon is the Promised Land, the mother lode. Retail gurus who enlighten the sales process in ways that ensure success are far and few between, if they exist at all. That's not to say there's no one out ... Read More >

I count myself as one pretty lucky fellow. I have the great fortune to be able to meet and talk to a lot of wonderful people. I get to interact with dealers from all over the country, share information and ideas and pass it all on to others that can use it. Sharing ideas and mentoring others is something to embrace, and I relish the responsibility. I was really struck by this during a couple of impromptu dealer visits a few weeks ago. These ... Read More >

I was in a dealership the other day conversing with a few of the team leaders. The discussion was centered on what was (and what was not!) happening in their sales department. “Let's focus on which policies and procedures are being used in the department,” I said. “Great,” was the answer back from most everybody — except I did notice a “Why are you wasting my time?” look from one of the team leaders. “Let's start with some of the basics,” I said, ... Read More >