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Media Post Marketing Daily
Mercedes Dealers Ranked No. 1 In Retail Experience
July 2011
It looks like Mercedes-Benz' focus on retail, including giving sales staff at dealerships iPads and installing interactive video displays on showroom floors, has paid off. The brand's dealers have gotten the highest satisfaction index ranking for the third year in a row in the Pied Piper Prospect Satisfaction Index, which uses mystery shoppers to rank the retail experience. The automaker has just opened a flagship dealership "laboratory" in ... Read More >
Automotive News TV
Mystery Shoppers: Benz Wins
July 2010
Mercedes ranked number one—just above Lexus—in the 2010 Pied Piper Prospect Satisfaction Index. The results come from more than 3,600 anonymous mystery shoppers nationwide. Read More >
Autotrader.com
Survey Says Mercedes-Benz Has Winning Sales Ways
July 2010
If car buyers want to be treated well, they should head to a Mercedes-Benz dealer. So says a survey by automotive retailing consultants, Pied Piper Management. It named Mercedes-Benz as the brand that handles customers best, followed closely by Lexus, Land Rover, Acura and Jaguar. The survey was carried out by more than 3,600 "mystery shoppers" who visited dealerships across the United States and measured how they were treated by sales teams. ... Read More >
Edmunds Daily
Luxury Automakers Top Mystery Shopping Study
July 2010
Mercedes Benz and other luxury automakers topped the list of the best dealership experience, according to the results of the 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study. Though luxury brands took the top nine spots, the study showed that the domestic brands showed the most improvement in 2010, with Ford, Lincoln and Chevrolet scoring above the industry average for the first time since PSI study began four years ago. ... Read More >
Autoline Detroit
The Best Sales Experience
July 2010
As always, you get what you pay for. Ward's reports that luxury brands ranked highest in the fourth-annual Prospect Satisfaction Index, an auto-retailing survey conducted by consultancy firm Pied Piper Management. The organization hired 3,600 "mystery shoppers" to visit dealers around the U.S. and record their experiences. Mercedes-Benz topped the list, with other premium marques like Lexus, Land Rover and Acura following closely behind. Detroit ... Read More >
Automobile Magazine
Study: Mercedes Dealers Treat Customers Best, Most Brands Post Improvements
July 2010
Pied Piper's annual Prospect Satisfaction Index ranks dealers in order of consumer satisfaction, so, logically, any automaker would want to be at the top of the list. Mercedes-Benz has taken the gold in 2010, thanks to its sterling customer satisfaction. In what is sure to be reassuring news for the auto industry as a whole, 25 of the 34 brands scored higher compared to last year's index. During the survey, Pied Piper dispatched 3658 mystery ... Read More >
Motor Trend
Mercedes Scores Top Dealer Marks; Most Brands Improve Over Last Year
July 2010
A recent dealer study conducted by Pied Piper of Monterey, California, reports that Mercedes-Benz has the most highly rated dealers in the United States according to the Prospect Satisfaction Index. In what is sure to be reassuring news for the auto industry as a whole, 25 of the 34 brands scored higher compared to last year's index. During the survey, Pied Piper dispatched 3658 mystery shoppers to dealers to gather feedback for a variety of ... Read More >
Automotive News
Mercedes dealers ranked most customer-friendly; Ford, Chevy gain
July 2010
A study measuring how dealerships treat customers rated Mercedes-Benz highest but said Detroit's brands have showed the most improvement. Ford, Lincoln and Chevrolet scored above the average for the first time in the four years that Piped Piper Management Co. has conducted its study. Lexus was No. 2 and Mitsubishi placed last in the survey. Pied Piper, of Monterey, Calif., sent 3,658 mystery shoppers into dealerships to develop its Prospect ... Read More >
Detroit Free Press
Car dealers see how to seal deal with secret shopper study
July 2010
A host of mystery shoppers sent to critique dealerships across the country gave luxury brands such as Mercedes-Benz and Lexus high marks and put Ford and Lincoln above the industry average. Read More >
Ward's Auto
Survey Says Mercedes Dealerships Treat Customers Best
July 2010
Mercedes-Benz dealerships rank highest and Mitsubishi stores lowest in a new auto-retailing survey that used people posing as car shoppers to gauge and compare customer treatment. Domestic brands improved the most, with Ford, Lincoln and Chevrolet dealerships scoring for the first time above the industry average in the fourth-annual Prospect Satisfaction Index by Pied Piper Management Co. LLC, an auto-retailing consultancy. Meanwhile, the ... Read More >
