Press Release: INDIAN MOTORCYCLE DEALERS RANKED HIGHEST IN 2024 INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Industry's average performance declined: Increased use of texting was offset by lower speed and quality of email and phone responses
April 2024
Monterey, California – April 8, 2024 – Polaris Inc’s Indian motorcycle dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to internet leads coming though powersports dealership websites. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph, and BMW. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of ...
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Press Release: HARLEY-DAVIDSON DEALERS RANKED FIRST FOR PROVIDING QUICK AND EASY SERVICE APPOINTMENTS
July 2023
Monterey, California – July 10, 2023 – Harley-Davidson was ranked first of 26 powersports brands by Pied Piper’s 2023 PSI® Service Telephone Effectiveness™ (STE™) Study, which measured the efficiency and quality of service telephone calls from a customer’s objective of quickly and easily setting up a service appointment. Following Harley-Davidson in the rankings were Polaris Off-Road, BMW and Indian Motorcycle. “Powersports customers soon decide ...
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Wards Auto
Chrysler Tops at Connecting EVs With Customers - The Pied Piper study looked at how well automakers and dealers do at promoting electric vehicles and at handling customers interested in them.
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July 2021
Chrysler tops a new study's ranking of how well vehicle brands feature their electrified vehicles online and how well dealerships field EV customer inquiries, both digitally and in-store. Chrysler's high score is ironic for a couple of reasons. First, although Chrysler is a venerable nameplate, it seldom tops auto industry rankings. Second, the brand only offers one electrified product: the Pacifica plug-in hybrid minivan. Now a Stellantis ...
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Press Release: ELECTRIC VEHICLE CAR-SHOPPING EXPERIENCE VARIES BY BRAND: PIED PIPER “OMNICHANNEL PSI(R) FOR EVs” REPORTS CHRYSLER BRAND RANKED #1, FOLLOWED BY BMW AND MINI
Most auto buyers first shop online, then visit a dealership. The 2021 Pied Piper Omnichannel PSI(R) for EVs Auto Industry Study measured effectiveness throughout each brand's customer path, from brand website, to dealer website, to dealership in-person
July 2021
Monterey, California – July 12, 2021 – Stellantis NV’s Chrysler brand ranked highest in the 2021 Pied Piper Omnichannel PSI® for Electric Vehicles (EVs) Auto Industry Study, which answered the question, “What happens when EV customers shop for a vehicle by first visiting the brand’s website, or a dealership website, and then visiting a dealership in person?” BMW was ranked second of the twenty-one battery electric or plug-in hybrid EV brands ...
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Revzilla
Study: Which motorcycle dealerships actually respond to customers?
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May 2021
What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle? How does the dealership respond to the customer, and which brands have the best responses? That's exactly what Pied Piper Management Company, a retail performance evaluator, set out to find when they sent "mystery shoppers" to inquire about vehicles for sale at 6,407 powersports dealerships across the United States. Their Internet Lead Effectiveness ...
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Dealernews
Pied Piper pulls no punches with its annual industry report card.
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May 2021
The 2021 PSI Internet Lead Effectiveness MC/UTV Industry Study (USA) was released today and the results will rankle some... truth hurts, at least for some, according to Pied Piper founder Fran O'Hagan. "We are not here to sway public opinion, PSI is intended to answer the question: ‘What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?' "The answer to that question is that there is a lot of variation ...
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Motorcycle Product News
PIED PIPER PSI: HARLEY-DAVIDSON DEALERSHIPS RANKED NO. 1 IN 2021 FOR RESPONDING TO WEBSITE CUSTOMERS
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May 2021
Response to customer web inquiries varied by brand and dealership, and the following are examples of performance variation by brand: Harley-Davidson, BMW, Indian, Polaris, Club Car, HiSun and CFMoto dealers on average sent an email or text that answered the customer’s question within one hour 30% of the time or more. Kawasaki, Kubota, Honda, Caterpillar, Kymco, Bobcat, Yamaha, and Tracker dealers on average emailed or texted an answer within one ...
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Rural Lifestyle Dealer
Pied Piper Releases 2021 PSI Internet Lead Effectiveness Study Results
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May 2021
To complete the 2021 ILE study, Pied Piper submitted customer inquiries through the individual websites of 6,407 dealerships between July 2020 and March 2021, asking a question about a vehicle in inventory, and providing a customer name, email address and local telephone number. Pied Piper then evaluated how the dealerships responded by email, telephone and text message over the next 24 hours. Twenty different measurements generate dealership ILE ...
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Powersports Business
Dealership website lead study released: Pied Piper PSI study
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May 2021
Harley-Davidson dealerships have ranked highest in the recently released 2021 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" The Indian motorcycle brand was ranked second, followed by BMW and Polaris. Dealers for top brands improved their website response behaviors dramatically over the ...
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Automotive News First Shift
BMW Dealers Most Responsive
July 2019
BMW’s U.S. dealers were ranked number one in Pied Piper’s 2019 PSI Internet Lead Effectiveness Study
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