Automotive News
Cadillac, Infiniti stores top online responsiveness study
Lexus, Mazda, Kia, Lucid, Dodge and Mercedes-Benz were the only brands to fail to improve
March 2023
Cadillac stores scored highest in the annual Pied Piper PSI Internet Lead Effectiveness Study measuring speed and quality of responses to Internet customer inquiries of dealerships. Pied Piper said it submitted inquiries to 5,428 dealership websites, posing specific questions, and gave a score out of 100 based on how well each store responded over the next 24 hours. Cadillac received a score of 72 this year, an increase of seven points over ...
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CADILLAC DEALERS RANKED HIGHEST IN AUTO INDUSTRY STUDY MEASURING RESPONSIVENESS TO WEBSITE CUSTOMER INQUIRIES
Industrywide use of texting continues to grow: 61% of web customers received a response by text
March 2023
Monterey, California – March 6, 2023 – General Motors’ Cadillac dealerships were ranked highest according to the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to Internet leads coming though dealership websites. Following Cadillac were Infiniti, Volkswagen, Subaru, Toyota and Volvo. “Auto dealers industrywide were quicker on average to respond to their website customers this year,” said Fran ...
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Compact Equipment Magazine
Deere Dealers Rank First in Responding to Website Customers, According to this Survey
February 2023
John Deere dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet leads coming through dealership websites — behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first time. "Quick response to web customers is ...
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Rural Lifestyle Dealer
Deere Dealers Rank First in Responding to Website Customers
February 2023
John Deere dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to Internet leads coming through dealership websites - behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first time. "Quick response to web customers is ...
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OPE Business
John Deere compact tractor dealers rank 1st for responding to website customers: industry survey
February 2023
John Deere dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Survey, which measured responsiveness to Internet leads coming through dealership websites - behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first time. "Quick response to web customers is ...
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AGDAILY.COM
John Deere ranked as top compact tractor for internet response
February 2023
A study has ranked John Deere dealerships as the leading responder to internet leads through dealer websites. The 2023 Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study measures the responsiveness to internet leads — behaviors tied directly to retail sales success. Dealers who sold Kubota, Mahindra, and Yanmar tied for second, followed by LS Tractors and TYM, which were included in the study for the first time. "Quick ...
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Press Release: JOHN DEERE COMPACT TRACTOR DEALERS RANKED FIRST FOR RESPONDING TO WEBSITE CUSTOMERS, INDUSTRY SURVEY SHOWS
57% of compact tractor website customers industrywide received no personal reply to their inquiry
February 2023
Monterey, California – February 6, 2023 – John Deere dealerships ranked highest in the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured responsiveness to Internet leads coming through dealership websites – behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first ...
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WardsAuto
Study Links Car Sales Success to Digital Due Diligence
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September 2022
Major car dealership groups tout their digital retailing processes and prowess, but many of them rank only so-so in a Pied Piper mystery shopping survey. The consultancy's Internet Lead Effectiveness Study primarily measures how quickly megadealer stores respond to a specific question sent through their websites. Auto-responding didn't count. Of the major groups, Penske Automotive, Berkshire Hathaway Automotive and Asbury Automotive Group score ...
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Automotive News
Study: Large dealership groups pulling ahead in web responsiveness
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September 2022
The nation's largest dealer groups are pulling ahead of the pack in online customer service, a report out Monday from retail service tracker Pied Piper found. Pied Piper used 20 best-practice behaviors to measure the internet lead effectiveness of 15 of the nation's largest dealership groups. These include speed and quality categories, making up 25 percent and 75 percent of a group's score, respectively. The firm evaluated every dealership in ...
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Press Release: NAPLETON AUTO GROUP RANKED HIGHEST AMONG NATIONAL DEALER GOUPS AS MOST RESPONSIVE TO WEBSITE CUSTOMER INQUIRIES
Top Fifteen Auto Dealer Groups Measured: Penske Automotive Group and Berkshire Hathaway Automotive ranked second and third
September 2022
Monterey, California – September 12, 2022 – Napleton Auto Group was ranked highest among fifteen national dealer groups evaluated in the 2022 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to Internet leads coming though dealership websites. Ranked second and third were Penske Automotive Group and Berkshire Hathaway Automotive. Pied Piper has been measuring and ranking ILE performance annually for all ...
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