Motorcycle Product News
BMW Top Ranked for Response to Motorcycle Customer Internet Inquiries, Reports Pied Piper PSI Survey
October 2017
Fran O’Hagan of Pied Piper says they have been publishing “In-Dealership” PSI studies for the motorcycle industry more than 10 years, but 2017 is only the second year for PSI-ILE (Internet Lead Effectiveness) for the motorcycle industry, where they measure dealer response to customer inquiries to a dealer’s website. He says this part of the business is a BIG DEAL, and becoming bigger every day, but it’s a challenge to get right. Dealers say ...
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Powersports Business
Exhaustive web leads study released. Pied Piper: BMW dealers have best responses to web leads
September 2017
The good news? A recent study shows that U.S. motorcycle dealerships responded to customer web inquiries within 24 hours 91 percent of the time in 2017. Back in 2013 that same measurement was 72 percent of the time, and in 2008 it was only 30 percent of the time. However, less good news is the fact that about half of the time, today’s motorcycle customers receive only an automated response acknowledging their inquiry, and then receive no ...
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Press Release: BMW TOP RANKED FOR RESPONSE TO MOTORCYCLE CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)
Industrywide: Half of customers received no personal response within 24 hours
September 2017
Monterey, California, USA – September 11, 2017 – BMW motorcycle dealerships ranked highest in the 2017 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle Industry Study, which measured how dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Pied Piper ...
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Wall Street Journal
Hello, This is Stark Industries. No, We Do Not Make Iron Man Suits
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August 2017
Companies that share names with fictional firms from cult movies and shows can get into some stupefying situations. ‘Yeah, great latex salesman.’ Pied Piper, a Pacific Grove, Calif., firm that rates the effectiveness of car dealer networks, was founded 10 years earlier and located 90 miles to the south of the fictional technology startup of the same name in the HBO show “Silicon Valley.” Founder Fran O’Hagan said he was recently “presenting to a ...
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CBT Automotive Network
What a mystery shopping study reveals about dealership processes
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July 2017
Joe talks to Steve Finlay about a recent article he wrote for WardsAuto, building rapport, and a mystery shopping study.
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Wards Auto
Why Dealership Showroom Staffers Should Follow Sales Process
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July 2017
Successful car salespeople regularly follow established sales processes, says Fran O’Hagan, president and CEO of Pied Piper Management, a consulting firm that mystery shops dealerships to determine showroom effectiveness. Dealers themselves, not automakers, should establish those processes. And it shouldn’t be optional for staffers to follow them or not, he says. For the second year, Nissan’s Infiniti brand dealerships ranked highest in the 2017 ...
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Automotive News First Shift
Infiniti Tops in Mystery Shopper Ranking
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July 2017
For the second year, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2017 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. Pied Piper's 11th annual study sent thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell.
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Automotive News
Infiniti tops sales-prospects survey
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July 2017
Infiniti secured the top spot in a study on prospect satisfaction with dealerships for the second consecutive year. The study, released Monday, measures how effectively each brand’s dealerships sell when car shoppers visit the stores. The 2017 Pied Piper Prospect Satisfaction Index is based on how dealerships treated mystery shoppers who visited 5,289 stores in the U.S. between July 2016 and June 2017. The study is conducted by Pied Piper ...
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Press Release: INFINITI DEALERS RANKED HIGHEST BY 2017 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
July 2017
Monterey, California – July 10, 2017 – For the second year, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2017 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. The study measured treatment of car-shoppers who visited 5,289 dealerships throughout the country. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to ...
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Powersports Business
BMW dealers rank No. 1 in prospect study
May 2017
Prospect Satisfaction Index reveals in-dealership treatment of U.S. motorcycle shoppers BMW motorcycle dealerships were the top ranked brand in the newly released 2017 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Benchmarking Study. The study measured treatment of motorcycle shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring ...
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