PSI® Omnichannel Fact-Based Mystery Shopping®
Recent Press - Automotive Secret Shopping (Page 2)
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Automotive News
Infiniti impresses mystery shoppers
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July 2016
Infiniti stores outperformed all brands in a study on prospect satisfaction, while Tesla lagged all brands. The 2016 Pied Piper Prospect Satisfaction Index is based on the treatment of mystery shoppers who visited 6,157 stores in the U.S. between July 2015 and June 2016. Lexus and Mercedes-Benz stores tied for second behind Infiniti, followed by Toyota, Audi and BMW. Porsche, Land Rover and Mitsubishi had the biggest year-over-year ... Read More >
Automotive News First Shift
Infiniti Dealerships Ranked Highest
July 2016
For the first time, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2016 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. Pied Piper's annual study sends thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell. Read More >
Automotive News
Infiniti tops survey on satisfaction among sales prospects
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July 2016
Infiniti stores outperformed all brands in a new study on prospect satisfaction. The 2016 Pied Piper Prospect Satisfaction Index is based on the treatment of mystery shoppers who visited 6,157 stores in the U.S. The study was conducted between July 2015 and June 2016. Foreign brands dominated the upper echelon of the index -- now in its 10th year -- taking nine of the top 10 spots. Lexus and Mercedes-Benz stores tied for second; Toyota ranked ... Read More >
Wards Auto
Mystery Shoppers Put Tesla Dealerships in Cellar – Again
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July 2016
Fran O’Hagan is a methodical guy who’s baffled as to why Tesla stores year after year score so low in an annual mystery-shopping study of dealership sales effectiveness. The electric-car maker, which has skirted the traditional dealership franchise system in favor of owning its own sales outlets, ranked dead last on this year’s Pied Piper Prospect Satisfaction Index. The study by brand measures how well dealerships follow sales processes, such ... Read More >
Press Release: INFINITI DEALERS RANKED HIGHEST BY 2016 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
July 2016
Monterey, California – July 11, 2016 – For the first time, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2016 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. Now in its tenth year, the study measured treatment of car-shoppers who visited 6,157 dealerships throughout the country. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” ... Read More >
Automotive News First Shift
Porsche, Lexus and BMW ranked highest for responding to customer internet leads
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March 2016
For the sixth year, Pied Piper measures how every brand’s dealers respond to customer internet inquiries. Pied Piper's annual study sent thousands of mystery shoppers on-line to dealerships nationwide to see how effectively salespeople respond. Read More >
Truth About Cars
Tesla Dead Last in Dealer Experience, First in PR
July 2015
We have opined in these pages before about how for every Tesla sold in America, there are two or three glowing stories written about the electric automaker. There are days when over 50 percent of the pieces on auto industry news feeds are about Tesla, which is not bad for a company capturing 0.1 percent of the U.S. automobile market. Tesla Motors CEO Elon Musk is truly a marketing and public relations genius. Given that, it is fascinating when a ... Read More >
Wards Auto
Luxury Brands Have Great Cars, and Great Salespeople
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July 2015
Why do Mercedes-Benz, BMW and Lexus rank 1-2-3 in U.S. luxury-brand sales? Reasons vary. But one of them is that their dealership salespeople are real pros. And a reason for that is their staff retention rates are high, meaning good people stick around. And they do so because they're earning a good living from healthy margins on premium cars. “It boils down to profitability,” says Fran O'Hagan, head of Piped Piper Management, a consulting company ... Read More >
Automotive News First Shift
Benz dealerships score with mystery shoppers
July 2015
For the seventh straight year, Mercedes-Benz dealerships ranked first in Pied Piper's annual survey which rates how car dealers treat car-shoppers in person. Pied Piper's annual study sends thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell. Read More >
The Car Connection
Mercedes-Benz Is Tops In Shopper Satisfaction, But Tesla? Not So Much
July 2015
Today's auto market is a tough one for consumers. There are loads of great cars on the lots, and the differences between those from Toyota, Ford, Volkswagen, and most other mass-market automakers are disappearing. In that kind of environment, customer service is king. The way sales personnel treat shoppers can make or break a dealership. That's why studies like the Prospect Satisfaction Index (PSI) from research firm Pied Piper are so important ... Read More >
