Recent Press - automotive mystery shoppers
View all articles or select industry below:
ALL
Automotive
Motorcycle
RV/Marine 
RSS Feed
 |
Hyundai Dealer Newsletter October 2007 "The customer is king" is the oldest and truest cliché in the book.
Before a stranger becomes a customer, however, he or she is first a prospect.
75% to 90% of all motor vehicle shoppers don't buy the same day they first visit a dealership.
So when it comes to your bottom line, that makes prospect satisfaction at least as important as customer satisfaction.
| |
 |
Dealer Marketing Magazine September 2007 The Pied Piper Prospect Satisfaction Index (www.piedpiperpsi.com//) is one source for dealers who wish to see how their sales process effectiveness stacks-up against the national average for other same brand dealerships.
| |
 |
Ward's Dealer Business August 2007 Pushy car salespeople are more fiction than fact, according to a study that challenges many of the negative stereotypes in the auto industry.
Pied Piper Management Co.'s Prospect Satisfaction Index measures how well shoppers are treated at the dealership.
| |
 |
American International Auto Dealers Association August 2007 Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index(sm) Auto Industry Study, an industry-first study that measures how consumers are treated when shopping for a new car, SUV or truck. The independent study evaluated and benchmarked shopping experiences at 1,592 dealerships nationwide, representing all major brands.
| |
 |
New Jersey Star Ledger August 2007 Last week a new survey debuted attempting to gauge how satisfied car-shopping consumers are when they visit various dealerships.
The report by Pied Piper Management is new and surveyed shoppers, not necessarily buyers, at some 1,600 dealerships.
Pied Piper dug up some intriguing tidbits.
| |
 |
Automotive News July 2007 Several vehicle brands that score well on measures of sales satisfaction do a below-average job of appealing to prospective buyers, a new market research study concludes.
| |
 |
San Jose Mercury News July 2007 In an innovative study that evaluates how well car shoppers – not buyers – are treated in showrooms, Acura, Land Rover and Saturn dealers came out on top.
| |
 |
Car and Driver July 2007 Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index Auto Industry Study
| |
 |
Ward’s Dealer Business July 2007 Pushy car salespeople are more fiction than fact, according to a study released this week that refutes many of the negative stereotypes typical of the industry.
| |
 |
Autoblog.com July 2007 Consulting firm Pied Piper surveyed customers at 1,592 dealerships to show what we already knew, that not all dealer experiences are created equal. The survey covered the customer service regardless of whether or not the perspective buyer actually purchased a vehicle.
| |
