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Auto Remarketing July 2008 If a recent study is any indication, consumers are more pleased with the way they have been treaded by dealers than they were just one year ago.
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Press Release: 2008 Pied Piper PSI® U.S. Auto Industry Study June 2008 Whether it's a direct response to a challenging economy and higher fuel prices or not, treatment of car-shoppers improved from 2007 to 2008 according to the newly released 2008 Pied Piper Prospect Satisfaction Index® U.S. Auto Industry Study, one of a series of unique national benchmarking studies that measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. The independent study sent hired anonymous shoppers into auto dealerships nationwide representing all major brands, then calculated and reported the findings using the patent-pending Pied Piper PSI® process.
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Hyundai Dealer Newsletter October 2007 "The customer is king" is the oldest and truest cliché in the book.
Before a stranger becomes a customer, however, he or she is first a prospect.
75% to 90% of all motor vehicle shoppers don't buy the same day they first visit a dealership.
So when it comes to your bottom line, that makes prospect satisfaction at least as important as customer satisfaction.
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Dealer Marketing Magazine September 2007 The Pied Piper Prospect Satisfaction Index (www.piedpiperpsi.com//) is one source for dealers who wish to see how their sales process effectiveness stacks-up against the national average for other same brand dealerships.
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Ward's Dealer Business August 2007 Pushy car salespeople are more fiction than fact, according to a study that challenges many of the negative stereotypes in the auto industry.
Pied Piper Management Co.'s Prospect Satisfaction Index measures how well shoppers are treated at the dealership.
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American International Auto Dealers Association August 2007 Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index(sm) Auto Industry Study, an industry-first study that measures how consumers are treated when shopping for a new car, SUV or truck. The independent study evaluated and benchmarked shopping experiences at 1,592 dealerships nationwide, representing all major brands.
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New Jersey Star Ledger August 2007 Last week a new survey debuted attempting to gauge how satisfied car-shopping consumers are when they visit various dealerships.
The report by Pied Piper Management is new and surveyed shoppers, not necessarily buyers, at some 1,600 dealerships.
Pied Piper dug up some intriguing tidbits.
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Automotive News July 2007 Several vehicle brands that score well on measures of sales satisfaction do a below-average job of appealing to prospective buyers, a new market research study concludes.
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San Jose Mercury News July 2007 In an innovative study that evaluates how well car shoppers – not buyers – are treated in showrooms, Acura, Land Rover and Saturn dealers came out on top.
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Car and Driver July 2007 Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index Auto Industry Study
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