Recent Press - Fran O'Hagan
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Powersports Business September 2007 For a new dealer evaluation and incentive program, Ducati used Pied Piper Management Company’s “prospect satisfaction index” rather than customary customer satisfaction scoring.
Ducati CEO Michael Lock said Ducati opted against using the more common measuring stick—customer satisfaction surveys—because “it’s creating the wrong type of relationship between the dealer and the customer.”
Lock said such surveys put pressure on dealer staff to convince consumers to give them high scores on such surveys.
With the prospect satisfaction index, which uses an independent third party to shop dealerships, the evaluation of the dealership’s retail practices are kept between the dealer and the OEM, and does not involve the customer, something Lock sees as key.
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RV Business September 2007 The Pied Piper Prospect Satisfaction Index allows RV manufacturers and RV dealers to order evaluations of dealerships to see how the performance of their salespeople compares to the RV industry national average, and to the national average of other same brand dealerships.
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Dealer Marketing Magazine September 2007 The Pied Piper Prospect Satisfaction Index (www.piedpiperpsi.com//) is one source for dealers who wish to see how their sales process effectiveness stacks-up against the national average for other same brand dealerships.
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MotorHome Magazine August 2007 Monaco RV dealerships ranked highest in the newly released "2007 Pied Piper Prospect Satisfaction Index RV Industry Study," which measured how shoppers are treated at retail locations that sell Class A motorhomes.
The independent study uses the patent-pending Pied Piper PSI process to evaluate and benchmark shopping experience and salesmanship effectiveness, and provide actionable insights on the hot buttons that turn shoppers into buyers.
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Ward's Dealer Business August 2007 Pushy car salespeople are more fiction than fact, according to a study that challenges many of the negative stereotypes in the auto industry.
Pied Piper Management Co.'s Prospect Satisfaction Index measures how well shoppers are treated at the dealership.
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American International Auto Dealers Association August 2007 Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index(sm) Auto Industry Study, an industry-first study that measures how consumers are treated when shopping for a new car, SUV or truck. The independent study evaluated and benchmarked shopping experiences at 1,592 dealerships nationwide, representing all major brands.
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New Jersey Star Ledger August 2007 Last week a new survey debuted attempting to gauge how satisfied car-shopping consumers are when they visit various dealerships.
The report by Pied Piper Management is new and surveyed shoppers, not necessarily buyers, at some 1,600 dealerships.
Pied Piper dug up some intriguing tidbits.
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PowerSports Business July 2007 Motorcycle salespeople move their customers from one brand to another more than their counterparts in the RV and auto industries do.
And the brand can make a big difference in whether a salesperson will direct the consumer’s attention to the product that they originally asked about or direct them to an entirely different model and line.
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Powersports Business July 2007 A unique survey analyzing the sales process in the motorcycle, auto and RV industries shows the powersports sector lacking in several key categories.
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Automotive News July 2007 Several vehicle brands that score well on measures of sales satisfaction do a below-average job of appealing to prospective buyers, a new market research study concludes.
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