What are others saying about PSI?
BusinessWeek Mercedes, Lexus top ranking of U.S. dealerships
Autoline Detroit The Best Sales Experience
Learn how to get your first PSI evaluation for your dealership FREE.
Questions?
Call Us:
+1 (800) 564-3268
(USA & Canada)
+1 (831) 240-0126

Pied Piper Management Company, LLC on Facebook Pied Piper Management Company, LLC on YouTube Pied Piper Management Company, LLC on Twitter


WEB SITE VERIFIED - STARFIELD SECURED

Recent Press - Fran O'Hagan

View all articles or select industry below:

ALL       Automotive    Motorcycle    RV/Marine    RSS RSS Feed

Press Release: 2008 Pied Piper PSI® U.S. RV Industry (Class A) Study Winnebago’s Itasca Brand Dealerships Achieve Highest Ranking

Press Release: 2008 Pied Piper PSI® U.S. RV Industry (Class A) Study
Winnebago’s Itasca Brand Dealerships Achieve Highest Ranking

June 2008

Winnebago's Itasca brand RV dealerships ranked highest in the newly released 2008 Pied Piper Prospect Satisfaction Index® RV Industry (Class A) Study, which reported rankings by brand, as well as measurement and benchmarking of 50+ different aspects of the RV sales process.

Unique among U.S. motor vehicle industries is the fact that most RV dealerships carry multiple RV brands, often with more focus on product offerings than on the brands themselves. The study reported that salespeople for some RV brands try to 'flip' more than half of their shoppers from the brand they requested to an alternative product favored by the dealership.

Telephone and Internet/Email Response also Measured. The 2008 study marked the first time that we measured not only a shopper's experience at the dealership, but also a shopper's experience contacting the dealership separately by telephone and by internet or email. See the press release for some of the findings.

» View PDF of Article (163.5 KB) PDF Document



RV Business RV Study Gauges Retail Experience for 'A' Brands

RV Business
RV Study Gauges Retail Experience for 'A' Brands

June 2008

Winnebago’s Itasca brand RV dealerships ranked highest in the newly released 2008 Pied Piper Prospect Satisfaction Index U.S. RV Industry Class A Study, one of a series of annual national benchmarking studies which measure how consumers are treated when shopping for a new car, motorcycle, RV or boat.

» View PDF of Article (529.9 KB) PDF Document



Dealernews When Sales Drops the Ball: Dealer personnel ask for the sale less than half the time, say secret shoppers dispatched by research firm

Dealernews
When Sales Drops the Ball: Dealer personnel ask for the sale less than half the time, say secret shoppers dispatched by research firm

May 2008

Motorcycle dealer salespeople ask for the sale only 45% of the time. What’s even worse is that they ask for a customer’s contact information only 38 percent of the time. So say the results of a second annual study by Pied Piper Management Company.

» View PDF of Article (223.1 KB) PDF Document



Motorcycle Product News Prospect Satisfaction Study Findings Harley-Davidson Salespeople Take Top Spot

Motorcycle Product News
Prospect Satisfaction Study Findings Harley-Davidson Salespeople Take Top Spot

May 2008

Harley-Davidson dealerships ranked highest in the newly released 2008 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study, which measures how consumers are treated when shopping in dealerships like yours. The independent study evaluated and benchmarked shopping experiences at 830 motorcycle dealerships nationwide, representing all major brands.

» View PDF of Article (355.7 KB) PDF Document



Motorcycle.com H-D Salespeople Top Consumer Survey

Motorcycle.com
H-D Salespeople Top Consumer Survey

April 2008

According to a recent study which measures how consumers are treated when shopping for a new vehicle, Harley-Davidson dealerships rank first among motorcycle brands.

» View PDF of Article (283.4 KB) PDF Document



Powersports Business National Study Measures Industry's Sales Force

Powersports Business
National Study Measures Industry's Sales Force

April 2008

Company evaluates retail shopping experiences from more than 800 dealerships across the United States. Motorcycle dealership sales personnel are more likely to determine a shopper's price range and ask how a vehicle will be used and by whom. On the other hand, they're less likely to mention product features unique from the competition and provide compelling reasons why a consumer should buy now.

» View PDF of Article (1.42 MB) PDF Document



Powersports Business Powersports faring worse than auto industry with online shoppers

Powersports Business
Powersports faring worse than auto industry with online shoppers

April 2008

The motorcycle industry is faring far worse than the auto industry in reaching internet shoppers in a timely manner, according to studies conducted by the company behind the 2008 Pied Piper Prospect Satisfaction Index. When motorcycle dealerships were contacted by email or over the internet, only 30 percent of them responded to shoppers within 24 hours. In contrast, a separate study, also done by Pied Piper Management Co., shows 72 percent of auto dealers replied to shoppers' e-mails within 24 hours.

» View PDF of Article (245.5 KB) PDF Document



Press Release: 2008 Pied Piper PSI® U.S. Motorcycle Industry Study Harley-Davidson Dealers Keep Highest Ranking

Press Release: 2008 Pied Piper PSI® U.S. Motorcycle Industry Study
Harley-Davidson Dealers Keep Highest Ranking

April 2008

Harley-Davidson dealerships kept the highest ranking in the study, which evaluated and benchmarked shopping experiences at 830 motorcycle dealerships nationwide, representing all major brands.

Telephone and Internet/Email Response also Measured. The 2008 study marked the first time that we measured not only a shopper's experience at the dealership, but also a shopper’s experience contacting the dealership separately by telephone and by internet or email. See the press release for some of the findings.

» View PDF of Article (124.9 KB) PDF Document



Powersports Business Industry Comparison Shows Sales Flaws

Powersports Business
Industry Comparison Shows Sales Flaws

January 2008

A company that has examined the sales processes in the powersports, auto and RV industries has found the motorcycle industry significantly trails its counterparts in simple sales processes.

That conclusion, reached by a management consulting company that works with Ducati North America and Victory, is good news for an industry that is likely to be down in retail sales for 2007 compared to the previous year. If dealerships can improve sales process basics, then it's possible sales could increase in a challenging economy.

"How can dealerships sell more motorcycles without more floor traffic?" asked Fran O'Hagan, the CEO of Pied Piper Management Co., the California-based company that unveiled its first-ever, three-industry survey in 2007. "It's not that complicated."

O'Hagan discussed his company's findings at Powersports Business Congress, an annual event that brings together suppliers and dealers for a series of business meetings. O'Hagan was the keynote speaker of the event, which featured dealer principals and general managers from close to 20 dealerships and executives from more than 15 industry companies.

» View PDF of Article (447.4 KB) PDF Document



Hyundai Dealer Newsletter Are Your Sales Associates Selling Too Hard… or Not Hard Enough?

Hyundai Dealer Newsletter
Are Your Sales Associates Selling Too Hard… or Not Hard Enough?

October 2007

"The customer is king" is the oldest and truest cliché in the book. Before a stranger becomes a customer, however, he or she is first a prospect. 75% to 90% of all motor vehicle shoppers don't buy the same day they first visit a dealership. So when it comes to your bottom line, that makes prospect satisfaction at least as important as customer satisfaction.

» View PDF of Article (29.2 KB) PDF Document