Dealernews
BMW Motorrad Dealers top Pied Piper mystery shopping report
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May 2017
MONTEREY, CA – BMW Motorrad dealerships are tops among mystery shoppers in Pied Piper’s 2017 Prospect Satisfaction Index survey. Harley-Davidson Dealers were ranked second on the 2017 report, and Indian Motorcycle and Ducati tied for third. The annual study measures treatment of shoppers who visit a dealership. The researchers tie scoring results with a brand’s sales success. Performance for the 2017 ranking varied considerably from brand to ...
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Ultimate Motorcycling
BMW Motorcycle Dealerships Ranked Highest In 2017 Pied Piper Satisfaction Study
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May 2017
The Pied Piper Management Company LLC released today the results from its annual industry bench-marking study that measures how effectively U.S. motorcycle dealerships transition a shopper into a customer. The study—in its 11th-straight year—measures the treatment of shoppers who visit the dealerships, tying in mystery shoppers and dealership sales success. BMW motorcycle dealerships claimed first place in the 2017 Pied Piper Prospect ...
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Press Release: BMW MOTORCYCLE DEALERS RANKED FIRST BY 2017 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
11th annual industry benchmarking study measures in-dealership treatment of U.S. motorcycle shoppers
May 2017
Monterey, California, USA – May 1, 2017 – BMW motorcycle dealerships were the top ranked brand in the newly released 2017 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study. The study measured treatment of motorcycle shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. ...
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Motorcycle & Powersport News
BMW And Honda Ranked Highest For Response To Internet Inquiries, Says New Pied Piper Survey
September 2016
BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Pied Piper sent customer inquiries through the ...
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Powersports Business
BMW, Honda dealers respond quickly to internet inquiries
September 2016
Pied Piper’s inaugural internet study finds 6 in 10 shoppers received no answer BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties mystery shopping measurement and scoring to ...
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Press Release: BMW AND HONDA TOP RANKED FOR RESPONSE TO MOTORCYCLE CUSTOMER CONTACT THROUGH DEALER WEBSITES, REPORTS PIED PIPER PSI(R)
September 2016
Monterey, California – September 23, 2016 – BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI® Internet Lead Effectiveness™ (ILE™) Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Pied ...
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Automotive News
How dealerships can fix 'underselling' right away
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July 2016
Changes in auto retailing can take effort and time. Lots of time. Think of changing consumer attitudes towards a brand, increasing foot traffic or moving a dealership to a new location. But on the sales floor, change can occur immediately. There are numerous things dealerships can do fairly quickly to improve their sales processes and boost the satisfaction of potential buyers, says Fran O’Hagan, CEO of Pied Piper, a company that deploys mystery ...
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Automotive News
Infiniti impresses mystery shoppers
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July 2016
Infiniti stores outperformed all brands in a study on prospect satisfaction, while Tesla lagged all brands. The 2016 Pied Piper Prospect Satisfaction Index is based on the treatment of mystery shoppers who visited 6,157 stores in the U.S. between July 2015 and June 2016. Lexus and Mercedes-Benz stores tied for second behind Infiniti, followed by Toyota, Audi and BMW. Porsche, Land Rover and Mitsubishi had the biggest year-over-year ...
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Autoweek
New survey names Infiniti best shopping experience, Tesla worst
July 2016
As per the Pied Piper (no, not that Pied Piper) Prospect satisfaction index, Infiniti offers the best vehicle sales experience, while far at the other end of the spectrum is Tesla, rated as the worst of all manufacturers. So how did Tesla, a brand that touts its next-generation way of selling cars, end up at the bottom of this list? Well, much of it has to do with how the study was designed, but Tesla could still learn a few things from the top ...
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Automotive News
Infiniti tops survey on satisfaction among sales prospects
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July 2016
Infiniti stores outperformed all brands in a new study on prospect satisfaction. The 2016 Pied Piper Prospect Satisfaction Index is based on the treatment of mystery shoppers who visited 6,157 stores in the U.S. The study was conducted between July 2015 and June 2016. Foreign brands dominated the upper echelon of the index -- now in its 10th year -- taking nine of the top 10 spots. Lexus and Mercedes-Benz stores tied for second; Toyota ranked ...
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